The Vig Will Soon Open Another Location Called The Vig West Loop

Legacy Hospitality is also behind The Whale and the Welcome Back Lounge.
The Vig Will Soon Open Another Location Called The Vig West Loop
Photo: @thevigchicago on Instagram

According to a recent permit filing, The Vig West Loop will soon come to the Fulton Market area, located at 312 N Carpenter St.

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A representative of The Vig was not immediately available for commentary upon What Now Chicago’s request.

While an official opening date has yet to be confirmed, The Vig currently has a location on North Wells Street and is under Legacy Hospitality.

According to the company website, “The Vig Chicago is a 1950s-themed sports parlor in the heart of Old Town with a refined kitchen and classic cocktails designed for the contemporary drinker. The concept centers around the playful storyline that it’s good to be bad.”

“Inspiration is found in movies, sports, and historical scenarios where we reluctantly connect with the bad guy. This concept is found in our architectural and design work as well as our food and drink menus. Every aspect of The VIG is designed around inspiring the lost art of conversation.”

“We opened our doors in October 2015 and have been serving great food and beverages that entice the palate and our space provides the atmosphere of a refined sports parlor. Our mission is to work together to provide people with an experience that is elevated beyond the ordinary.”

The word “VIG” is stated to be short for the English slang word “vigorish.” The Vig’s website states that it represents the bookie’s or house’s cut on a bet.

“We strive to provide an adaptable environment where employees, and guests alike, will create great memories, enjoy the moment, and make anticipated plans. We achieve this mission by putting our employees first,” the website goes on to state.

Madison Ballinger

Madison Ballinger

Madison Ballinger is a writer, editor, and marketing collaborator with experience ranging from grant writing, screenwriting, SEO, content writing, and more. She graduated from Portland State University with a Bachelor of Science degree in English, with multiple honors accreditations as a first-generation college student. You can find her in a local thrift shop or plant store, creating music, or going to one of her favorite band’s concerts when she is not behind the keyboard furiously typing away.
Madison Ballinger

Madison Ballinger

Madison Ballinger is a writer, editor, and marketing collaborator with experience ranging from grant writing, screenwriting, SEO, content writing, and more. She graduated from Portland State University with a Bachelor of Science degree in English, with multiple honors accreditations as a first-generation college student. You can find her in a local thrift shop or plant store, creating music, or going to one of her favorite band’s concerts when she is not behind the keyboard furiously typing away.

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