XO Marshmallow Relocating to Lincoln Park from Rogers Park

This marks the company's first major expansion since opening in 2016
XO Marshmallow Relocating to Lincoln Park from Rogers Park
Photo: Official
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XO Marshmallow, the one-of-a-kind handcrafted, gourmet marshmallow dessert shop, is relocating to Lincoln Park, located at 2730 N Clark St.

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The new 1,780 square-foot cafe space, expected to open in early June, will be nearly double the size of the original 700 square-foot location at 6977  N Sheridan Road, which closed down on March 30. Co-owners Lindzi Shanks and Kat Connor will use the space to offer more seating, host private events, and bring in additional equipment for new menu offerings. In addition to the cafe, the company is moving its production facility from 1,500 square feet in Rogers Park to 8,700 square feet in Skokie.

This is a significant accomplishment for the company, which launched in early 2016. The expansion proves the company is experiencing exponential growth. In 2020 alone, wholesale sales rose 114% (2020-2021), and online sales increased 40% during the same time frame, while the company also saw profitability. Additional hires were also made, including a corporate gifting specialist. The company will use the new production facility to include multiple personal offices, shipping stations, a photo studio & test kitchen, a conference room, and a much larger production space for increased output. 

“We’re so proud of the XO Marshmallow community we’ve built and the consumer loyalty to the brand. Our customers are the reason we can move forward with this dual expansion,” Shanks and Connor said in a press release. “Both new spaces will allow us to continue to innovate in the niche marshmallow space while expanding on new initiatives. This initial expansion will open doors for future growth. XO Marshmallow has become a Chicago staple, bringing locals and  tourists together for an uplifting, sweet experience, and we look forward to exceeding expectations with  the production space and café.” 

XO Marshmallow Relocating to Lincoln Park from Rogers Park
Photo: Official

Joey Reams

Born in San Diego, Joey moved to San Francisco to study Music Journalism at San Francisco State University. There, he worked for several publications, including The Culture Trip and RIFF Magazine, and served as the News Editor at Golden Gate Xpress. Joey previously worked as the News Assignment Editor for Pasadena Now. When he’s not working, you can find him exploring new cities, finding delicious food, and having fun at concerts.
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