Tapville Social, the family-friendly restaurant with plenty of pour-your-own-beer taps, is opening a new kiosk in Schaumburg at 5 Woodfield Mall.
The new 16-tap self-pour tap kiosk will be located in the Dining Pavilion of the Woodfield Mall, on the upper level, according to The Daily Herald. Tapville Social is expected to open this new concept by the end of the year. When it opens, it will become the first-to-market self-pour concept at Woodfield Mall. The company currently has a Rosemont kiosk at the Fashion Outlets of Chicago and restaurants in Evanston and Naperville. Just outside of Chicagoland, the company is working on a new restaurant located in South Bend, Indiana.
“I am really excited and proud to be the franchise owner for the Tapville Social Kiosk at Woodfield Mall,” Franchisee Ajay Venkatachalam said in a press release given to What Now Chicago. “Woodfield has been an integral part of my time in Chicago and love spending quality family time at the mall. I would like to take this opportunity to thank Joseph Tota, CEO of Tapville, and the Mayor of Schaumburg for all the hard work and efforts to get this ordinance approved for us to have a presence at the food court.”
When the new kiosk opens, customers can expect RFID-enabled taps that allow guests to serve themselves without waiting for a bartender. Instead, guests and Tapville members will use a “Pour Pass” to pay only for what they pour. The kiosk will also offer Tapville’s signature flights, featuring an assortment of wine-based cocktails and flavored mimosas. On top of the various beer, wine, and cider options, there will be a small bites menu, including Buffalo Chicken Empanadas and Mac & Cheese Bites.
“We are truly excited about partnering with shopping malls and providing a social experience for their shoppers,” said Joseph Tota, Tapville CEO. “We believe that both desire and necessity are driving customers into brick & mortar retail spaces, but shopping malls must enhance the experiences for shoppers through personalization and socialization. Visits to shopping centers look much different than they did just three to five years ago, and Tapville offers REITs an innovative solution to create an experience, not just a shopping trip.”
The shopping center is also welcoming women’s apparel brand Dynamite, the company’s first Chicago-area location, opening sometime next month.