Orange Shoe Fitness Laces Up for Lincoln Park: Bringing Personalized Training to The North Side’s Trendy Hub

Personalized Training Concept Opens Third Chicago Location, Offering Discounted Membership Rates Starting Early November
Orange Shoe Fitness Laces Up for Lincoln Park: Bringing Personalized Training to The North Side’s Trendy Hub
Photo: Official

Orange Shoe Personal Fitness (Orange Shoe), known for its highly personalized approach to training and wellness, announced the opening of its newest Chicagoland studio. The city’s fourth Orange Shoe is arriving in the city’s vibrant northside Lincoln Park neighborhood in early November. Situated at 1637 N Clybourn Ave along the bustling Clybourn shopping, entertainment and residential corridor, the new studio is owned by Orange Shoe’s longtime local Chicago ownership group and will be run by operating partner and head trainer Max Hoban.

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Orange Shoe entered the Chicagoland market in 2009 and has an existing presence across the Windy City with studios in Andersonville, Lakeview and Park Ridge. The brand’s unique approach to training and infectious energy within its studios has led to an increased demand among clients throughout the city. Hoban is answering that call with this new studio in Lincoln Park. He’s joined by existing Orange Shoe owners Ted Fournier, Wade Anderson, Talha Sajjad, Ken Fron and Paul Rogus to launch this new location. This ownership team brings decades of fitness expertise to this venture along with a deep passion for Orange Shoe’s mission to ‘master your DNA’ through personal fitness.

“Orange Shoe is unlike any other fitness approach out there and we’re thrilled to bring our customized training solutions to the Lincoln Park community,” said Hoban, who began with Orange Shoe as a fitness trainer and parlayed his passion for the business into ownership in a statement. “Lincoln Park is known for its active, health-conscious residents, and we look forward to becoming a part of that energy. Our home in Lincoln Park will be where clients of all fitness levels feel empowered and supported in their personal wellness journeys.”

The new studio will offer a dynamic range of personal training, small group sessions, and fitness programs designed to meet the goals of every individual. With a focus on one-on-one attention and community engagement, Orange Shoe brings a welcoming approach to working out, making fitness accessible and enjoyable for everybody.

Unlike traditional gyms, Orange Shoe Fitness focuses on individualized training programs that are tailored to meet each client’s specific needs. Whether clients are looking to lose weight, build strength, improve mobility, or simply maintain an active lifestyle, Orange Shoe’s expert trainers create customized plans that fit their schedule, fitness level, and goals.

“Our mission is to make fitness personal, accessible, and empowering for everyone,” said Fournier, co-owner of the Andersonville, Park Ridge and Lincoln Park studios. “The spirit within our studios and surrounding this brand is truly contagious, and the passion from our community is clear in Max’s own Orange Shoe story. Starting out as a trainer and learning our business from the ground up, he’s the perfect person to introduce Orange Shoe to Lincoln Park and form lasting relationships with the neighborhood.”

To celebrate Lincoln Park’s grand opening, Orange Shoe Fitness is offering exclusive promotions for new members. The first 50 members to join can enjoy a rate of $109 per month for small group classes during their first three months. Additionally, new members can take advantage of a founding offer on personal training, receiving 11 sessions for the price of 8, plus a free month of group classes.

Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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