Squeeze is expanding its personalized massage footprint with the opening of its newest shop in Northbrook, Illinois this January. Conceptualized by Drybar founders, Alli Webb, Michael Landau, and previous VP of marketing Brittany Driscoll, Squeeze was created to disrupt an outdated industry by providing consumers an accessible, stress-free, and personalized massage experience. Through the Squeeze app and website, guests can book, set personalized preferences, pay, tip, rate, and review, allowing them to walk in and figuratively “float out.”
The 2,926 square-foot shop in Northbrook has a modern yet sophisticated design, which features ten treatment rooms.
With their personalized app-based approach, each massage is tailored to the customer’s liking including pressure, music, lighting, and the ability to tap a “ready button” letting the therapist know to return in-room to begin the massage. Guests are also able to set preferences around what body areas to focus on, pressure, oil or lotion, and more. Personalized preferences are saved to guests’ profiles and reviewed by massage therapists prior to appointments so Squeeze knows exactly what you want, each and every time. Squeeze also offers complimentary enhancements that are tailored to meet each guest’s specific needs, including deep tissue, heat therapy, percussion therapy, and aromatherapy. Under the expert guidance of the massage therapists, Squeeze eliminates the uncertainty surrounding massages.
Squeeze offers a variety of pricing and monthly membership programs:
- Squeeze Membership
- Main Squeeze: $125 – One 80-minute massage per month
- Mid Squeeze: $95 – One 50-minute massage per month
- Pay-Per-Squeeze
- Main Squeeze: $159 – One 80-minute massage
- Mid Squeeze: $129 – One 50-minute massage
The Northbrook store opening marks a substantial milestone for Squeeze in expanding their national footprint, as the brand continues its aggressive franchising efforts with over 85 new shop openings in development.
Grand Opening Weekend events will be held January 19-21st, 2024.
Hours of Operation are Monday – Sunday, 8 am-10 pm.
Squeeze – Northbrook is located at 31 Skokie Blvd, Northbrook, IL 60062.
